# MRR & ARR
### MRR & ARR **Where to find it:** Customer profile header · Impact dashboards **Who can access it:** All team members *** #### What it is MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue) are pulled into Startdeliver from your subscription management, billing, or CRM tools. Startdeliver is not the source of truth for this data — it reads from wherever your business already manages revenue — but it surfaces it in context alongside health signals, and aggregates it into dashboards your CS team can use to track portfolio performance and revenue movement. *** #### Data sources Revenue data flows in from your existing tools via integration. Common sources: **Subscription and billing tools** * Stripe * Chargebee * Younium **CRM** * Salesforce * HubSpot **Other** Some teams pipe revenue data in from their own SaaS product's admin tools or via the API where a native integration doesn't exist. Startdeliver reads the data as it exists in the source. If your ARR figure changes in Stripe, it updates in Startdeliver. Your revenue team continues to own and manage the data in the system of record — Startdeliver shows it where your CS team needs to see it. → See [Integrations & Your Stack](/integrations-and-your-stack/what-connects-to-startdeliver.md) for how to connect your billing or CRM tool. *** #### On the customer profile ARR is shown in the customer profile header as a standard metric tile. It gives the CSM immediate context on the account value without needing to look it up elsewhere.
The header also shows supporting revenue context where available — renewal date, seats, and seat utilisation. In the demo account for example: ARR 103,230 · Renews 2026-03-01 · 29 seen users of 31 seats. A CSM can see at a glance what the account is worth, when it renews, and whether the customer is using what they're paying for.
*** #### In dashboards and reports Aggregated revenue data powers two key dashboards in the Impact section. **ARR and MRR movement dashboard** Shows how your revenue base is moving over time — new ARR, expansion, contraction, churn, and net movement. Gives CS leadership a clear picture of where revenue is growing and where it is eroding, tied to the customer relationships your team manages.
**NRR dashboard** Net Revenue Retention — the percentage of revenue retained from your existing customer base after expansion, contraction, and churn. NRR is one of the core metrics CS teams are accountable for. The dashboard shows it at the portfolio level and lets you drill into the cohorts and accounts driving the number in either direction.
These dashboards are built on the revenue data flowing in from your integrations, combined with customer health and lifecycle data already in Startdeliver. The result is revenue reporting that is connected to the CS work your team is doing — not a separate finance view that exists independently of customer context. → See [Dashboards & Reports](/dashboards-and-reports/impact-dashboard-templates.md) for how to build and configure Impact dashboards. *** #### Common scenarios **Renewal coming up on a high-ARR account** ARR and renewal date are both visible in the customer list. Create a Renewals list filtered by upcoming renewal date with ARR as a visible column — your team always knows what's coming and what's at stake. **Seat utilisation below threshold** A customer with 10 of 50 seats active is both a churn risk and an expansion blocker. The seats data next to ARR on the profile makes this visible immediately, without pulling a usage report separately. **NRR dropping in a specific cohort** The NRR dashboard lets you identify which segments, lifecycle stages, or CSM portfolios are contributing most to revenue erosion. A useful starting point for a CS team trying to understand where to focus retention effort. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.startdeliver.io/health-and-metrics/mrr-and-arr.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.